power design project 2024 Incredibly Specialized Watch Exhibition|2024.1/19 fri.〜3/31 sun.|Seiko Seed

Seven designers present designs tailored for incredibly specialized watches

Design Center Department, Seiko Watch Corporation will hold the Incredibly Specialized
Watch Exhibition at Seiko Seed, Harajuku, Tokyo as part of the “power design project 2024,” starting from January 19, 2024.
The “power design project” is an exercise created to encourage in-house designers to deeply explore
the essence of watches in a style different from their regular work and to generate innovative outputs.
This year, we have created seven watches under the theme of "incredibly specialized watches.”
Our seven designers have approached the task with seven distinct perspectives to create watches that are highly exclusive.
The challenge lies in expressing new appeal through designs that specialize in specific roles.
Here, each model's designer shares insights into the origins of their idea and their thoughts.


A watch exclusively for panda lovers
Sukiyaki watch
An exclusive watch for masking tape enthusiasts
Dedicated hide-and-seek watch
A watch exclusively for sunny men
Patternmaker's watch
Ambidextrous watch
Incredibly Specialized Watch Exhibition special siteIncredibly Specialized Watch Exhibition special site

Hall Map


* No watches are for sale.